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Web designers don’t control their visitors’ speed on the internet (or potential slow speed at the peak hours) optimizing images for the internet is a vital measure to ensure that the web pages load at a decent speed for the majority of their viewers. It’s always an issue of trade-offs between quality and the size of the file.

There are a myriad of photo formats to choose from, only a small number of them are suitable with confidence (compatibility or performance) to be used on the internet. The three most popular formats that are used to save photos for website use, and which we’ll be comparing in this article, are “JPEG”, “GIF” and “PNG”.

What is “lossy” and “lossless” compression of images denote?

Images can be classified into two categories: lossy and lossless.

When compression is lossy it is the case that the image’s data gets compressed. This means that your image won’t be as good as the original image’s quality. With the correct compression settings, images can be decently good on a display, with a small size of memory.

On the other hand lossless is the term used to describe after the image has been decompressed, you receive identical images to the original image, with no loss in quality. However, the drawback is that the image file is usually larger than when lossy compression is used, so it might be slower to download on your page.

What is the most effective way to maximize images for web use?

The most important factors that determine how you can optimize your web-friendly images are:

Dimensions of final images whatever format employed the bigger an picture is the greater the file size it will be and that means a higher loading times.

The amount of information needed. It is largely based on the goals of your website and the technologies used by your customers. For instance, if the majority of your visitors are technologically adept or reside in an region where the infrastructure for internet is very good, you could choose to take a more cautious approach than if a few of your visitors have slow internet connections or are still using outdated technology. A tool like Google Analytics can give you an insight into these factors and more.

The quality of your web hosting provider is a factor. If your web host is not performing as it should (in this case it could be good to reach them and ask why this is happening and, if all else fails to resolve the issue, you can change your hosting company) You will have to ensure you have your pictures optimized to are loading at a reasonable speed.

Web hosting costs bandwidth on web hosting is expensive, so when your site is big and is a major source of traffic you could actually cost you less money to optimize your images to the highest quality you can.

The placement of images image placement: images at on the upper part of the website are more prominent than those at the bottom, therefore you can choose to compress less-visible images more, as regardless of whether or not they are seen the images all have to load on your website!


JPEG (pronounced”jaypeg”)) is the largest and most widely used image format on the internet. It was developed through the Joint Photographic Experts Group and its extension is.jpg.

JPEG utilizes lossy compression, but the degree of loss is a choice. It is typically best suited for complicated as well as “realistic” pictures, such photos that have a lot of tones that are continuous (where adjacent pixels usually feature very similar colors like blue skies that have many hues of blue). You can fine adjust the compression level so that you get the ideal balance between dimensions of the image (expressed in kilobytes, or kB) and the image’s quality. Image editors that are good will permit users to compare the quality and original pimpandhost lsh side-by-side and fine tune the compression of images by using a slider, as an instance. If the compression level is too high, you’ll begin to notice artefacts, which implies that you need to reduce the compression gradually until you are satisfied with the result.

The lossy compression comes with an advantage , however it is a benefit for images that are photographic. JPG size is almost always less than those of PNG, so JPEG performs well for the best option for balancing photo quality and size. If you’re planning to put up a photo on your website, JPG is almost always the most suitable option.

When it comes to graphics, JPG is usually best avoided because artefacts can be produced in the hard edges of text or graphics and aren’t pretty therefore you’ll be better off using the GIF or PNG formats.

One caution to take when working using JPEG images: since the format is losty, each time you save a JPEG image, you’ll lose quality, which is why it is a good idea to make an exact copy of the original image, as the quality that is lost when saving multiple times can’t be recovered.


GIF (Graphics Interchange Format) was invented in 1987 in response to the demands of CompuServe and remains the most widely used format on web pages. The extension of GIF is.gif. It’s really non-lossy (unlike JPEG) but colour quality isn’t preserved due to it is an 8-bit format it only offers the option of 256 colours or less.

Due to its limitations in colour, GIF would be the best choice for photographs due to their complex nature.

However, GIF works reasonably well when using graphic images that have fewer distinct colors (simple diagrams such as charts, bullets, or buttons on websites).

GIF can also provide transparency however, it does not have transparent in a variable manner like PNG. PNG format, since it only permits one of 256 colors to be completely transparent. it is ideal for background colours that are uniform or close to uniform. below.

In addition, GIF has the ability to save multiple images into one file, allowing for the creation of animated GIFs also known as “animated GIFs”.

But, unless you wish to utilize GIF as a background transparency option in older web internet browsers (Internet Explorer 6 , and lower) or to create animated GIFs, GIF is now obsolete due to the advancement of a new format called PNG.


It is a bitmapped image format. PNG (or Portable Network Graphics, known as “ping”), is an image format using bitmaps. It uses lossless compression of data so that it does not lose data from images. The extension of PNG is.png.

PNG was designed to enhance and replace GIF since GIF is patent-protected (LZW compression, which was patented in 1985 by the Unisys Corporation) and not for free (commercial developers that use the GIF encoders or decoding algorithms are required to pay royalty). Therefore in contrast to GIF, PNG is a universal format that doesn’t come with any patent restrictions and is supported by the World Wide Web consortium (W3C).

As a format with a longer history, PNG compression is superior over GIF. PNG is an extremely flexible format. PNG format is extremely flexible since it has fifteen colors (up to 64 bits true color).

The most commonly used PNG formats include PNG-24 (24 bits, ideal for large images) as well as PNG-8 (8 bits only), meaning that fewer colours are available. This is usually best with simple graphics and colors, like icons, logos, or buttons for menus).

The PNG format provides binary transparency similar to GIF transparency, however it also offers Alpha transparency (or the variable transparency). Alpha transparency is available in every modern web browser (so there is no reason to believe that it is not working with Internet Explorer 6, but you are able to run JavaScript PNG fix programs if you require it to work in this outdated browser).

Similar to GIF, PNG has a certain animation feature, referred to as MNG but when it was first developed, Flash was already so extensively used that MNG did not really take off, therefore it’s not widely advised and should be avoided.

One of the most interesting options with PNG is interlacing. This option is most suitable for benefit when you have large images or with an internet connection that is slow: with interlacing, the image will be slowly displayed from top to bottom, rather than waiting for images to load completely to show up in a flash.

PNG can support image attributes, which are stored in PNG files. They can include colors, gamma values and textual information.

Unquestionably excellent quality photos (at the cost of file size however) or for situations where you require to get complete or partial transparency, PNG-24 is the best choice.

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